Free Renault Z.E. Vehicles... in The Sims 3

The Sims 3 to Feature Renault Z.E vehiclesThe Sims 3 to Feature Renault Z.E vehiclesThe Sims 3 to Feature Renault Z.E vehiclesThe Sims 3 to Feature Renault Z.E vehiclesThe Sims 3 to Feature Renault Z.E vehicles
The Renault-Nissan Alliance is currently running worldwide campaign for the introduction of its zero emissions vehicles, a projects that includes the signing of over 50 agreements between the Alliance and various partners (cities, EV charging infrastructure providers).

However, it looks like the French were not satisfied with the scheme, probably feeling that something was missing, so they decided to take the game to the next level: Renault announced that it has reached a multi-year agreement with Electronic Arts, the developed of “The Sims 3” game, which will allow PC and Mac players to integrate the automaker’s upcoming range of electric vehicles into the life simulation game.

Renault is very serious about this, offering the vehicles in Europe, the Middle East, Africa, Latin America and Asia. And this is not all: this Spring, the Renault Twizy Z.E. concept car will be available for download free of charge for players of the life simulation game by Electronics Arts, as part of an “Electric Vehicle Pack” (EVP), which will also include items like solar panels and windmills.

Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves,” said Stephen Norman, SVP, Global Marketing for the Renault Group.

This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.

This is not a marketing-only project, as players who use the EVP inside life sim video game will receive reduced weekly virtual household bills.

Now that we know this, we’ve raised our expectations and we want Renault to provide free EVs in real life too. Together with solar panels and a windmill, of course.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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