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Free BMW Motorcycle Safety Pack for Active Military

The North American division of BMW Motorrad has just launched a new promotion for active military personnel who purchase a new BMW S 1000 RR until December 31, 2010. For a safer riding, BMW is offering a free safety package, including Race ABS & Dynamic Traction Control worth $1,480.

“To show our gratitude and appreciation to our men and women in uniform for their service to our country, BMW now offers them our safety package on the S 1000 RR free of charge,” stated Todd Andersen, BMW Motorrad USA Marketing Manager. “The result will be safer riders, fewer accidents and greater protection from harm for those who protect us.”

The California Superbike School (CSS), BMW Motorrad USA's performance riding training partner, is actively involved in providing training to the U.S. Air Force, Army and Marine Corps to help reduce the number of military personnel who are injured and killed in motorcycle accidents.

This year, CSS switched from rival 600 Supersport motorcycles to the BMW S 1000 RR. Despite having 80 more horsepower, the number of student crashes on the track has declined by 60 percent thanks to the aforementioned safety features.

“For track-based high performance rider improvement, the ultra-fast BMW S 1000 RR, tempered by its state-of-the-art electronics, is the most fantastic training aid ever developed – period,” said Keith Code, director of CSS. “The bike provides an electronic cushion that forgives some of the more common rider errors. This minimizes panic and gives riders more time to gather themselves before the situation escalates out of control.”

“Of course, no bike will forgive careless reckless riding,”
added Code, “but our experience proves that BMW’s rider aids can actually help you become a better rider.”
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