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Frankfurt Auto Show: smart Brabus

First smart BRABUS tailor made concept is on display at the 2009 Frankfurt Auto Show this week, offering a preview of the new product design service developed by the German tuners in collaboration with the German carmaker.

Starting from now, smart fortwo owners are able to personalize their own smart car and create thousands of combinations thanks to the wide range of special colors and bespoke interiors.

Therefore, customers are able to choose their car’s body panels and tridion safety cell from a palette of 18 colors, each with a supercar/heritage theme, including the Campbell Blue, which pays homage to the iconic Bluebird land speed record cars built and tested at Brooklands, the home of Mercedes-Benz World.

As for the interior options, details such as the door handles, instrument cluster, dials and light/wiper lever will also reflect the exterior colors chosen. There will be six tri-top roof colors to select from too, as well as nine leather/Alcantara upholsteries, which will feature in the seats and other areas including door panels, upper dash and in the floor mat edging.

“smart has always been regarded as an iconic and unique product and the launch of smart BRABUS tailor made will enhance that reputation. We offered a sneak preview of the range by showcasing four demonstrators at last weekend’s 2009 smart festival and the concept generated a phenomenal reaction,” said Dermot Kelly, Managing Director, Mercedes-Benz Cars.

“Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too,”
he added.


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