The FOTA chairman Luca di Montezemolo admitted that finding new ways to increase revenues distributed among teams inside the sport is now becoming top priority. The Ferrari CEO revealed earlier this week that Bernie Ecclestone should change his management policy inside Formula 1 in order to make the sport more profitable for the teams.
“I'm quite optimistic. If we continue to work like this, we can achieve important results. In every company we have to cut costs. But also to increase the revenue. We need to work at that and we seek in the future to work it out with Bernie Ecclestone and (F1 owners CVC's Donald) MacKenzie. We have a contract with them until 2012 and we have to work and talk together. As soon as we have finished our plans with cutting the costs for the next three years, we start another book,” Di Montezemolo was quoted as saying to autosport.com.
“In terms of revenue, we want to know more about them. Theoretically, like in other professional sports, like basketball in the USA, we can have a league made by us and appoint a good league manager to run our own business. Because it is our own business.
“We want to know the revenues better so we can decrease the cost of the tickets. Then we have the matter of traditional tracks rather than exotic tracks just because they have a nice skyline. We have to discuss the show. How to promote. I'm not prepared any more to have all this dictated to us by outside without any control.”
“Do you think it's normal that we see important sponsors that we pay an unbelievable amount of money for hospitality to promote ourselves. Do you think it's normal we can't discuss when our races are held? This is not polemic. It is not a game. F1 is my life. We start from the (current financial) crisis, which if it doesn't last long, thank God for the crisis. Because finally it's made us take a step back. It's the only way to go back, to get our feet back on the ground,” added the Ferrari official.
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