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Ford Wants to Be No.2 in America Again

Despite setbacks, the US auto industry is bouncing back from its troubled days a few years ago. Automakers and analysts alike continue to be hopeful, as 2010 has been a vast improvement over 2009, with sales up 11 percent. The last few months have seen the 12 millionth cars sales mark being broken once again.

All of the big American carmakers have benefited from customers' renewed faith in the economy, but few have done better than Ford Motor Company. The auto giant has increased its US auto sales at nearly double the market's growth rate, also boosting its share to 16.4 percent, from 15.3 percent last year and 14.2 percent in 2008, said George Pipas, the company's market analyst in a Detroit News article.

"The last time Ford gained one or more points of market share was in the '80s. It's the first time since 1993 that we have gained share in the U.S. back-to-back two years in a row," Pipas said. He also pointed out that the automaker has seen two consecutive years of market share increase for the first time since 1993.

Ford might overtake Toyota as the number two biggest car manufacturer in America, as the company has seen its share shrink to 15.2 percent due in part to the recall of 6.75 million vehicles in the US, and over 10 million cars and trucks globally. The Dearborn automaker lost its second-place ranking to Toyota in 2007. GM will remain top dog in America in the near future, with a stabilizing market share of 19.3 percent, despite dropping four brands during its bankruptcy.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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