“When you’re ordering the car, there are a variety of personalization options available, with the colors, series and features you choose. For example, you can order a monotone versus a two-tone vehicle, and you can pick what color roof you want,” Pearce said.
More importantly, Ford struggled to turn Flex into a “ready to be tuned” vehicle, offering several custom accessories straight through dealerships. Such accessories include vinyl graphics, rear spoilers, interior trim kits and several other parts, all of them included in Ford's Custom Accessories catalog.
“When people see this car, they’re absolutely surprised that it’s a Ford. The fact that we’re able to put new designs out in the marketplace that are different from anything we’ve ever created before is exciting for us and for our customers.”
Ford grabbed people's attention even before its official launch, Pearce said, with numerous people downloading official photos from Ford's website and editing them in Photoshop-like image processors, a fact that does nothing more than to confirm Flex's versatility.
“Before the vehicle was even launched, customization shops were playing with the images online to show what they could do with the car. That was confirmation of what we already knew, which was that this vehicle would have mass appeal in the customization world.”
The Specialty Equipment Market Association, formerly known as SEMA, in Las Vegas is said to come with several aftermarket models of Ford Flex, including versions customized by Mobsteel, 3dCarbon and Catalyst Industrial Marking.
Google News