Photo: Ford
Ford Motor Company has announced that January 2014 sales have decreased 7 percent compared to the same month the previous year, with 154,644 vehicles delivered. Retail sales totaled 113,721 units, a drop of five percent over January 2013.
The Detroit-based automaker blames slow sales on the record-breaking low temperatures and huge amounts of snow that struck Midwestern United States last month. The cold weather affected fleet sales as well, which dropped 14 percent as the company wasn’t able to fill all fleet orders.
On the other hand, Ford says the Mustang fared better with 3,881 units sold, an 8 percent increase over last year and the pony’s best January performance since 2010.
“Given the difficult weather in our largest sales regions, we are fortunate to have held in at retail as well as we did,” said John Felice, Ford vice president, US marketing, sales and service. “In areas where the weather was good, such as in the West, sales were up. The poor weather also had an impact on the timing of some of our fleet deliveries."
On the other hand, Ford says the Mustang fared better with 3,881 units sold, an 8 percent increase over last year and the pony’s best January performance since 2010.
“Given the difficult weather in our largest sales regions, we are fortunate to have held in at retail as well as we did,” said John Felice, Ford vice president, US marketing, sales and service. “In areas where the weather was good, such as in the West, sales were up. The poor weather also had an impact on the timing of some of our fleet deliveries."
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