Photo: Ford
The worldwide semiconductor crisis isn’t exactly over, and great automakers that include the Ford Motor Company are feeling the brunt of the microchip shortage. In addition to vehicles built without essential chips, the Blue Oval has resorted to increasing the prices of almost every model in the U.S. lineup as a result of huge demand and shrinking supply.
Take, for instance, the EcoSport subcompact crossover manufactured in Chennai by Ford of India for North America. The pint-sized SUV now costs $400 more regardless of trim level according to our friends at Cars Direct who also understand that the Escape is priced up to $670 higher than before.
While on the subject of high-riding unibodies, increases have been applied to the Bronco Sport (up to $540), Edge ($500), and Explorer ($250). Even the Mustang, which is not exactly popular as of June 2021 based on sales figures for the month of May 2021, is $680 more in the case of the Mach 1.
As far as trucks and truck-based SUVs are concerned, the Ranger and Super Duty are $250 more while the Expedition is $600 more. Even the Transit Connect and Transit have been hit by a $250 increase. Adding insult to injury, some of these models have had their prices increased earlier in 2021.
Another piece of worrying news for would-be customers comes in the guise of rebates. In a letter to U.S. dealers, the Ford Motor Company has eliminated almost all rebates, discounts, finance bonuses, and offers based on inventory age. In the case of the Edge mid-size crossover, last month’s best deal involved up to $2,000 in cash for performance-oriented ST or a well-equipped Titanium while this month’s best deal is just $500 in trade-in assistance.
Looking on the bright side, very popular vehicles such as the F-150, Mustang Mach-E, and Bronco are safe from price increases for the time being.
While on the subject of high-riding unibodies, increases have been applied to the Bronco Sport (up to $540), Edge ($500), and Explorer ($250). Even the Mustang, which is not exactly popular as of June 2021 based on sales figures for the month of May 2021, is $680 more in the case of the Mach 1.
As far as trucks and truck-based SUVs are concerned, the Ranger and Super Duty are $250 more while the Expedition is $600 more. Even the Transit Connect and Transit have been hit by a $250 increase. Adding insult to injury, some of these models have had their prices increased earlier in 2021.
Another piece of worrying news for would-be customers comes in the guise of rebates. In a letter to U.S. dealers, the Ford Motor Company has eliminated almost all rebates, discounts, finance bonuses, and offers based on inventory age. In the case of the Edge mid-size crossover, last month’s best deal involved up to $2,000 in cash for performance-oriented ST or a well-equipped Titanium while this month’s best deal is just $500 in trade-in assistance.
Looking on the bright side, very popular vehicles such as the F-150, Mustang Mach-E, and Bronco are safe from price increases for the time being.
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