Ford UK Indirectly Increases Price of Fiesta to Make Room for Ka+

Aligning the price of a particular model to suit demand is a common practice, yet the Ford Motor Company’s British arm is doing something else. By “else,” Ford UK has decided to delete lower trim levels of the Fiesta to distance it from the Ka+. This decision translates into a jump in price from £10,345 to £13,395.
Ford Fiesta and Ford Ka+ 21 photos
Photo: Ford
2015 Ford Fiesta staring price (UK model)2016 Ford Fiesta staring price (UK model)2016 Ford Ka+ starting price (UK model)2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2015 Ford Fiesta2016 Ford Ka+2016 Ford Ka+2016 Ford Ka+2016 Ford Ka+2016 Ford Ka+2016 Ford Ka+2016 Ford Ka+
That’s absolutely right, dear reader! If you look into the Ford UK configurator for the Fiesta, you’ll notice that there’s a £3,050 difference between what was before and what’s what now. The bottom line is, the decision to scratch out the Studio and Style trims have increased the OTR price of the Fiesta by a sizable margin. By comparison, the most no-frills VW Polo costs £11,525.

To the defense of the Ford Fiesta, the Zetec is very well equipped for a car this size. The highlight comes in the form of the Quickclear heated windscreen. Regarding nice touches, the Fiesta Zetec also boasts 15-inch alloy wheels, fog lights with chrome surrounds up front, as well as a chrome finish on the upper door line. However, what do you get instead for £8,995?

Cue the Ford Ka+. The teeny-weeny city car that replaces the Fiat 500-based Ka has been developed in Brazil for emerging markets. The European Ford Ka+ is said to be better finished than its counterpart from Latin Brazil, yet I’m not too sure about that after looking at interior pictures of the Ka+. Every little plastic piece looks as if it was made from the cheapest plastic available. Despite everything, the Ka+ is more spacious than the model it replaces.

Measuring 154.68 inches (3,929 millimeters) in length and boasting 9,53 cubic feet (270 liters) of cargo capacity, the Ka+ is a small car with big ambitions. Only a 1.2-liter freely aspirated engine is available at the present moment, producing 69 horsepower (70 PS) and 142 lb-ft (105 Nm) in its most powerful tune. The base 1.2 Duratec makes do with 84 horsepower (85 PS) and 152 lb-ft (112 Nm). And yes, a 5-speed manual is the only gearbox available.

With good points and bad points, the Ka+ is a fair car. The big question is, will the 2018 Ford Fiesta Mk7 be the upmarket supermini Ford has promised on so many occasions? Furthermore, will it also start from £13k-ish?
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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