Ford Transit Mobile Showroom Campaign

Before the 2010 Transit Connect reaches dealer showrooms this summer, Ford Motor Company announced a new campaign to offer the small-business owners and consumers in 13 cities around the country the chance to test drive the vehicle.

All test drive participants will also be given the chance to win an upfitted 2010 Ford Transit Connect. The vehicle will also be wrapped with customized graphics to serve as a rolling billboard for their business. The winner will be announced in the fall of 2009.

The multi-part “Transit Connect Across America” campaign will start on May 17 in Washington, D.C., at the National Small-Business Week conference and will include:

Test drives with consumers at busy retail locations in 13 cities around the country;

Individual one-on-one drive experiences and full vehicle reviews at small businesses;

Sponsorship of small business conferences;

Print advertising, beginning with June issues of several business publications.

“Transit Connect is a brand-new offering for small businesses in the United States,” said Len Deluca, Ford’s director of Commercial Vehicles. “We call it a ‘white space’ vehicle because there is nothing else like it on the market. With its unique combination of great capacity, compact size and fuel economy, the Transit Connect will appeal to business owners who have had to make do with other vehicles that weren’t just right.”

Ford will showcase the Transit Connect to small-business professionals at several events, including the National Small Business Week, hosted by the Small Business Association, in Washington, D.C., on May 17-19, and the Women in Business National Conference and Business Fair in San Francisco on June 9-11.

The campaign will also benefit from a print advertising element that will be launched in key business magazines and on Web sites in June. The advertisements will appear in Entrepreneur, Fortune Small Business, Inc., Business Week: Small Biz, Catering and American Painting Contractor.
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