The program, which can be accessed by following this link, includes shapes, lettering and colors, but one can also upload his own images to the site and incorporate them into the design.
"There may be no bigger investment a business owner makes than a first impression," Len Deluca, director, Ford Commercial Vehicles, said in a release. "This Web site provides a great way for a business owner to try out a 'look' before making that investment."
The newly launched website offers nine different graphic sizes – all made of vinyl, with cost ranging from approximately $100 for a small panel logo to $3,500 for a full vehicle wrap.
"Wrapping a Transit Connect is a great way to advertise and it is a one-time cost, but a lot of people don't know where to go to get it done," a small business owner from Detroit told Ford. "Having a Ford Web site where people can design their own custom wrap and get it done right then and there is huge.”
The Web site is the first of its kind for commercial customers, according to Jim Abraham, Ford's Licensed Accessories manager. "Ford knows that customers want a vehicle to be all their own," said Abraham. "This Web site allows them to put their personal stamp on their vehicle and have the product installed at a Ford dealer and backed by a warranty."
Ford recently launched a nationwide tour dedicated to its most successful commercial van that will run through mid-May, offering individual test drives to business owners in 18 cities.