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Ford Trademarks the Skyline Name in the US, Nissan Probably Not Happy

Nissan Skyline 11 photos
Photo: Nissan
Ford LogoNissan SkylineNissan SkylineNissan SkylineNissan SkylineNissan SkylineNissan SkylineNissan SkylineNissan SkylineFord Skyline Trademark
Nissan has already confirmed that it has no plans to end the development of the Skyline for Japan, but Ford would beg to differ, when it comes to the nameplate at least. Why is that? Because the Blue Oval has just trademarked the Skyline moniker with the United States Patent and Trademark Office (USPTO).
Filed on July 12, 2021, and brought to light by FordAuthority, the listing shows Ford Motor Company as the applicant. The Goods and Services subcategory reveals that the Skyline name can be used for “motor land vehicles, namely, SUVs, trucks and automobiles”.

In other words, Ford will be able to use the Skyline moniker on a future product (including a Lincoln), and with so many of them in the pipeline, it could be literally anything. However, since customers still favor crossovers and SUVs, we wouldn’t rule out another high-rider, be it with a good old internal combustion engine or an all-electric powertrain.

On a different note, it is quite common among automakers to secure nameplates and then forget about them. As a result, it is also possible that Ford might leave it on their shelves. Whatever their plan is, Nissan is probably unhappy, considering that the Skyline, which has reached its 13th generation in 2014, is still around, and so is its sibling from Infiniti, the Q50, as both vehicles share the same platform.

Now, Ford may have no ties with the Skyline moniker, but they did use the Skyliner quite a few times back in the 1950s, for the Crestline, Fairlane Crown Victoria, Fairlane 500, and Galaxie. The Skyliner name appeared again on a 2014 Transit Concept.

So, what do you think Ford is cooking up with the new Skyline nameplate? Could they indeed be preparing an all-new vehicle, or did they simply found a way to annoy a competitor? Let us know your thoughts in the Comments section down below.
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Editor's note: We contacted both Ford and Nissan with questions on the topic, so stay tuned for any possible updates.

EDIT: Ford replied, stating that "Trademark applications are intended to protect new phrases, designs or symbols but aren’t necessarily an indication of new business or product plans."

About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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