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Ford Trademarks Inflatable LUV… For Real!

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Photo: Ford
Ford Motor Co. just filed for a trademark on the "Inflatable Light Urban Vehicle (ILUV)" name. We know it sounds like a late April Fools' Day joke, but it's not.
The Michigan-based company really applied for the "Inflatable Light Urban Vehicle" name on March 21, 2013, under the "Vehicles; apparatus for locomotion by land, air or water" class. The ILUV was registered as trademark 85882491.

You can start pouring those question now, but don't expect any answers soon. We don't have a clue what this ILUV (iLUV?) vehicle is about, except the fact that it won't actually be inflatable. However, until we find out more we'll go with Ford Inside News, who claims the ILUV "could be a two or three wheel small electric vehicle" for the Chinese and European markets.

Let's say some kind of Toyota i-Road, the "efficient urban means of transportation" we've already seen at the 2013 Geneva Motora Show.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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