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Ford Trademarks Energi In Europe For Models Ranging From Focus To Explorer

Ford Transit Custom Energi prototype 6 photos
Photo: Ford
Ford Energi trademarkFord Focus Energi trademarkFord Transit Custom Energi trademarkFord Explorer Energi trademarkFord Kuga Energi trademark
At the beginning of the year, the Ford Motor Company went all guns blazing with its eco-friendly ambitions for the near future. In the first instance, FoMoCo made it clear that the Mustang and F-150 will go hybrid. There’s also a 300-mile electric SUV in the pipeline, but the big-selling cars, however, have yet to be detailed by the automaker.
Thanks to Autocar, we now know that a simple search into the European Union Intellectual Property Office’s database reveals the extent of Ford’s hybridization plans. With the EUIPO, the Blue Oval recently filed the following trademarks: Ford Energi, Focus Energi, Kuga Energi, Transit Custom Energi, as well as Explorer Energi.

And by Energi, the Michigan-headquartered automaker refers to plug-in hybrid technology. Of the names mentioned above, only the Transit Custom Energi exists in the flesh. Ford deployed a fleet of PHEV vans on the streets of London only recently to trial the eco-friendly powertrain, with series production slated to start in 2019.

Regarding the Focus Energi, this trademark is intertwined with the voice of the rumor mill. Accord to it, the all-new generation of the compact model is due to receive this sort of powertrain in a bid to wash the sins of a flop dubbed the European-spec C-Max Energi.

The next-generation Kuga, which will share its underpinnings with the Focus, also deserves to receive the plug-in hybrid treatment. Regarding the Explorer Energi, well, the full-sized SUV has been discontinued in Europe way back in 2002. Its indirect successor in this part of the world is the mid-sized Edge, which shares its CD4 platform with the likes of the Mondeo / Fusion.

Last, but certainly not least, what’s a Ford Energi? The EUIPO classification for goods and services reads, “motor vehicles and parts and accessories thereof,” so what’s the automaker actually planning to do with this trademark? A standalone model isn't likely, so let the speculation games begin.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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