Ford to Trim Platforms

American manufacturer Ford announced yesterday that it plans to cut the number of core platforms on which it builds its models to less than half in the following years. The carmaker will reduce the number of platforms from 25 in 2009 to 12 in 2013, with about 80 percent of the lineup to be build using them.

One of the platforms on which the carmaker will base its future strategy is the global B-platform, which it expects to record 1.6 million vehicles sold per year. The most well known model built on this platform is the Fiesta, one of the biggest hits Ford launched in the last decade.

It is perhaps the first time we see a manufacturer releasing a statement in which it announces a model of theirs is approaching an important milestone. Yet, Ford has done it and is announcing that soon, the Fiesta model will have sold 1 million vehicles worldwide.

Launched two years ago and currently being marketed in over 100 markets, the Fiesta has reached the US as well this year and, by the looks of it, it will not disappoint its maker there either. Ford says Fiesta has become an important tool for it to reach its future goals.

“The Fiesta’s success shows the advantages of operating as One Ford and truly leveraging our scale and expertise,”
said Alan Mulally, Ford CEO. “We worked together to design and build a great small car for the world – with leading quality, safety, fuel economy, smart design and value – and nearly a million customers have responded.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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