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Ford to Show Chinese the Unique American Driving Style

Ford is trying a different approach when it comes to China, one of the largest automotive markets nowadays, despite the difficult economic environment car manufacturers encounter. While most companies plan to challenge the Chinese industry with new models, Ford is aiming to improve its image through a driving campaign called "Driving Skills for Life" (DSFL).

The program will be conducted with the help of Ford's Chinese partners, Changan Ford Mazda Automobile Co., Ltd. and Jiangling Motors Co., Ltd., the company said in a release, and will take place until the end of August. There will be 62 Ford dealerships participating in no less than 22 Chinese cities, including Beijing, Shanghai, Chongqing and Nanjing.

"DSFL is offered free to program trainees, and Ford plans to have more than 3,000 drivers participate in the training this year. The DSFL training has been customized for China to reflect the local driving environment and road conditions, and will mix classroom learning and practical training to help increase awareness of safe driving techniques and teach skills that can help drivers improve fuel efficiency," Ford explained in the release according to chinacartimes.com.

China is playing a key role in Ford's global market strategy, with the American manufacturer launching most of its key models in this particular region. For instance, the company announced back in mid-January that the new Fiesta will arrive in local dealerships in the first quarter of the year, with production to be handled by the Nanjing facility.

“It’s thrilling to see our One Ford vision coming to life with the new Fiesta, which is already a hit in Europe and now rolling off the lines in China,” said Joe Hinrichs, Ford’s group vice president for Global Manufacturing and Labor Affairs. “We are leveraging our global assets and expertise to design and build vehicles that meet the demands and expectations of customers around the world.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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