“This audience represents a huge opportunity for us in the crossover segment,” Jim Peters, manager, Ford Brand Content and Alliances, said in a release. “They will help us spread the word about our revolutionary MyFord Touch driver connect technology and the styling and features that define the new Ford Edge and all the new vehicles in the Ford lineup.”
The carmaker has also created a new online community for athletes dubbed Ford Training Team, where those training for Ironman or any type of endurance sports can share stories, photos and videos. The platform will also be used to promote the new Ford products to the endurance community.
“Many endurance athletes like to join clubs where they can compare notes and compete with other athletes,” added Peters.“This Web site provides a forum for them to do just that. It also offers tips on conditioning, nutrition and videos from the pros, like Ironman athlete Chris Lieto.”
The Ironman series consists of 7 qualifying events in the U.S., and the Ford Ironman World Championship in Kailua-Kona, Hawaii. It also comprises 5 additional Ironman 70.3 races in the U.S. and the Foster Grant Ironman World Championship 70.3 in Clearwater, Fla. Each full-distance Ironman race consists of a 2.4-mile swim, 112-mile bike and 26.2-mile run competition.