Starting October, a pilot program will be implemented in more than 30 Texas Best Buy locations and provide live demos of the SYNC. Local dealers will also assist the effort.
“With the ever-changing technology landscape, it was a strategic decision to work with Best Buy to provide our customers another expert resource on the Ford SYNC platform,” John Felice, Ford marketing manager said in a release.
“As we expand the capabilities of SYNC, we will need to educate our customers on the full benefits and expanded services of newly added applications. We couldn’t think of a better way for consumers to learn about new SYNC features than from the experts at Best Buy that they’ve learned to trust.”
Earlier this month, Ford debuted the “SYNC: Say the Word” advertising campaign. The campaign will feature robotic “voice agents,” embodying the personal assistants activated by voice commands. Nine robots will personalize the nine main attributes of SYNC: turn-by-turn navigation, 911 Assist, music search, audible text message reading, hands-free calling, business search, Vehicle Health Report, real-time traffic and My Favorites.
“While very intuitive, we’ve taken a proactive approach to SYNC marketing because it’s important that consumers understand just how SYNC has evolved beyond voice-activated music controls. Through these efforts, Ford has provided a touch point for drivers both online and offline to help maximize their driving experience while staying connected to the information they want, when they want it,” Felice added.