"Our IT team is taking a much larger and more upfront role in customer satisfaction as the amount of software in the vehicle continues to increase," said Darren Shelcusky, supervisor of Vehicle Solutions with Ford's Product Development Systems/Information Technology. "We are paying close attention to what our customers like and dislike; taking fast action to deliver the technology and features that they value."
Customers can enter from 1 to 2,000 different numbers and contacts to their SYNCMyPhone download. Furthermore, they can also choose any combination of names and contacts, so while some may only want to enter the 20 people they call the most, others can choose to enter only their business contacts from their personal computer.
"We could never provide customers with a new suspension or brake component and ask them to beta test it, but since SYNC is software-based, it opens up a whole new dimension in our ability to respond quickly to customer needs and engage them in early development," Shelcusky added.
"SYNCMyPhone speaks to how the SYNC Owner to Owner community can help enable our engineers to identify issues in real-time and solve them quickly," said Trisha Habucke, Ford's digital marketing manager. "The forum has given our company and our customers a feedback mechanism that is as sophisticated and responsive as the SYNC system itself."
The SYNCMyPhone app can be downloaded for free by accessing this link.