"Ford SYNC is clearly making a difference in our customer experience," said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. "Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction."
SYNC was first presented in 2007 and offered one year later as a $395 option. It is now available on all Ford and Lincoln vehicles, and continues to be offered as an option on the rest of the models for the same price.
"When we introduced SYNC, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we're on track," said Jim Buczkowski, a Henry Ford Technical Fellow and director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering.
"Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel."