According to Freep, Ford decided to pull this image-hurting stunt after it found one part of the vehicle doesn't comply with the quality requirements. Although the part in question has not been revealed, Ford needs to inspect all vehicles before letting them go.
According to Ford's president of the Americas Mark Fields, out of the 6,000 vehicles, 2,300 have already been inspected. Out of that number, Ford was able to find the mysterious quality problem in only 12 cars. There is no indication vehicles with such problems have been already shipped to the US.
"We did find a part-quality issue. We have addressed it, and vehicles are shipping from the plant," Fields was quoted as saying by Freep. “We don't believe that, at this point, there are any vehicles in customers' hands that have that issue.”
To try and win back the customers displeased with the long waiting periods caused by the storms, Ford announced last week it will give them $50 in the form of MasterCard gift cards. The extra comes after Ford was estimating that the delays caused by the Mexican storms would last 10 days.
Just as a reminder, Ford prepared the market launch of the Fiesta for about a year, covering in their campaign everything from social media to concerts. Apparently, no one expected not one, but two shipment delays in one month.
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