Ford Still No. 1 in UK Scrappage

At the beginning of the month, Ford proudly reported that they have received no less than 12,000 orders in the UK, an increase in consumer appetite driven forward by UK's scrappage incentive. Today, Ford comes back on the story and adds two thousand more orders, bringing the total number to 14,000.

The leader of the Ford line-up is, of course, the Fiesta, which gathered no less than 5,500 orders. Still, Ford does not think this is a Fiesta feat alone, but also the result of the good-old... ESP. Why? Because the system weighs heavily when customers decide to buy a car or another. And, go figure, the scrappage scheme also works as a result of the fact that new cars are better than the old ones...

We’re enthusiastic about the road safety benefits of the scrappage scheme, simply because new cars are, generally speaking, better designed than old ones," Duncan Vernon, RoSPA (The Royal Society for the Prevention of Accidents) road safety manager deducted.

The sad part is that Ford will not be able to count its orders every week for long. The UK scrappage scheme, which offers £2,000 to customers who buy a new car and trade in their old one was initially estimated to last until the 300 million pounds cap is reached. This may happen as soon as this autumn, as demand far exceeded expectations.

"Ford Retail Group, Ford’s largest dealer network in the UK, is urging customers to ‘get in quick’ to take advantage of the limited availability scrappage allowance, having seen sales soar," the American manufacturer said in a release.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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