Photo: Ford
If you haven’t heard there’s an all-new Explorer coming to the LA Auto Show next week, now you know. As if Ford knew this will happen in such perfect timing, the company announced it just sold the 7 millionth Explorer since it was launched back in 1990.
Currently sold in more than 100 markets across the world, the American carmaker expects to move a total of 56,000 Explorer crossover SUVs by the end of the year. It’s no wonder how popular the nameplate is, more so when you consider that it’s America’s favorite sport utility vehicle as well.
For nearly a quarter of a century the model managed to be the best-selling full-size SUV in the US and a lot rides on the shoulders of the soon-to-be-unveiled sixth-gen. If you think about it for a moment, the minivan was king in 1990, the same year George H. W. Bush gave his first State of the Union address.
However, when the Explorer hit the US market that same year with its family-hauling capabilities and a better exterior design than the same old squarish minivan, the latter type of vehicle quickly morphed to second choice for young American families in need of a new personal means of transport.
Craig Patterson, Ford Explorer marketing manager, explains: “Explorer helped the family vehicle become an emotional purchase rather than a necessity. It’s no surprise it’s been the best-selling sport utility vehicle for a quarter century.” As for the 2016 Ford Explorer, look forward to its debut on November 19th, with deliveries slated for summer 2015, which coincides with the Ford Explorer’s 25th anniversary.
For nearly a quarter of a century the model managed to be the best-selling full-size SUV in the US and a lot rides on the shoulders of the soon-to-be-unveiled sixth-gen. If you think about it for a moment, the minivan was king in 1990, the same year George H. W. Bush gave his first State of the Union address.
However, when the Explorer hit the US market that same year with its family-hauling capabilities and a better exterior design than the same old squarish minivan, the latter type of vehicle quickly morphed to second choice for young American families in need of a new personal means of transport.
Craig Patterson, Ford Explorer marketing manager, explains: “Explorer helped the family vehicle become an emotional purchase rather than a necessity. It’s no surprise it’s been the best-selling sport utility vehicle for a quarter century.” As for the 2016 Ford Explorer, look forward to its debut on November 19th, with deliveries slated for summer 2015, which coincides with the Ford Explorer’s 25th anniversary.
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