Ford Says Chevrolet's Aluminum Vs Steel Truck Bed Ads Did Not Affect Sales

Chevrolet compares Silverado with Ford F-150 in commercial 3 photos
Photo: Chevrolet
Ford F-150 RaptorFord F-150
Chevrolet recently tried to start a feud with Ford over pick-up truck beds, but the Blue Oval says it still won.
As some of you might remember, Chevrolet made a few videos in which it put three pick-up trucks to extreme tests, which involved dropping consistent weights in their beds. Chevrolet claimed that its steel beds are the best solution available on the market, while Ford’s aluminum ones were criticized as being too easy to damage if weights are dropped on them.

Ford decided to reply, but not in the form of a commercial, video, infographic, or another marketing stunt. Instead, they announced the sales figures of the F-150, along with the entire F-Series of pick-up trucks, for the first six months of this year.

Moreover, Ford representatives announced they had registered an increase in sales over the same period, meaning that the Chevrolet campaign did not deter any potential customers.

As Automotive News notes, a Chevrolet spokesperson says that the comparison between June 2015 and last month is not fair on Ford’s figures, as the company had its results affected the previous year by the slow rollout of the redesigned model, while General Motors has a big month in sales. Because of this, Jim Cain says the results of Ford look better than they were in June 2016 when compared to the same month of last year.

Meanwhile, Chevrolet’s spokesperson says that they do not consider the commercial a failure, as they had 10% of Silverado buyers of last month switch from previously owning a Ford F-150. According to the GM representative, that is the best value in five years concerning switch made by customers of their main rival.

Last month’s sales results brought the first time in four years when either nameplate obtained better results in June than in May, and the increase in market share of the F-150 and Chevrolet Silverado was achieved at the expense of the Toyota Tundra, along with the range of Ram trucks.
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About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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