Photo: Ford
The weakened European market has pinched off 7.2 percent of Ford sales in January, which is a rather disappointing start to the year. But, demand for the Blue Oval’s products is still there, as Dearborn has increased its share of the 19 major markets it operates in to 8.4 percent, 0.2 percentage points higher than in January 2011.
Ford says that this share increase follows three consecutive quarters of share gains for Ford, strengthening its position as Europe’s No. 2 best-selling vehicle brand. The one major piece of good news is Russia, where Ford sold 6,500, up 80.2 percent versus January 2011. Market share for Ford in Russia rose by 1.8 percentage points to 4.5 per cent.
“I’m pleased we’re continuing to outperform the industry, which highlights that our products and brand are getting stronger across Europe. We have recently opened orders for the new Focus 1.0-litre EcoBoost with much more product to come this year,” said Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe. “The further weakening of the European industry, however, is a concern and illustrates why decisive action is needed to restore economic stability and improve consumer confidence.”
“I’m pleased we’re continuing to outperform the industry, which highlights that our products and brand are getting stronger across Europe. We have recently opened orders for the new Focus 1.0-litre EcoBoost with much more product to come this year,” said Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe. “The further weakening of the European industry, however, is a concern and illustrates why decisive action is needed to restore economic stability and improve consumer confidence.”
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