“Hybrid customers increasingly are considering Ford,” George Pipas, Ford sales analyst said. “And we are seeing a growing number of conquest sales, many of them from customers coming from import brands, mostly Toyota and Honda.”
The main reason behind the consumers' appeal for the Fusion is, according to Ford, the fuel economy message associated with hybrid vehicles. The Fusion achieves 41 mpg in the city and 36 mpg on the highway.
“That, to me, is the significance of offering such high quality, fuel-efficient vehicles. The hybrid technology is introducing us to a whole new community of customers who might have otherwise never visited a Ford showroom.”
In the beginning of November, Ford announced the Fusion line managed to get a spot in the US's 10 best selling vehicles for 2009 and the best selling domestic cars for the same year. In 2009, the Fusion sold 151,137 units, managing to break its own 2007 record of 149,552.
"There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission," Jonathan Richards, Fusion marketing manager concluded.