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Ford's Fiesta, Ka, Push January Sales

Two of the smallest vehicles in Ford's lineup made a decisive contribution to the 4.2 percent increase in sales registered by the American manufacturer in January, bringing the total number of Ford branded vehicles to find new owners in Europe in the first month of the year to 105,300 units.

"January marked the eighth consecutive month of sales volume growth for Ford," Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe said in a release. "While our market share was down on January 2009, this was partly the result of distortions in the market. Our fundamental sales story remains strong."

"We're pleased to be maintaining our positive sales volume momentum, and also welcome that the quality of our sales remained strong with 54 per cent of our new cars sold to retail customers."

Ford's market share in five of its main 19 European markets in January also registered an increase for the month, showing Ford holds 8.8 percent across the 19 countries, down by 0.6 percentage points compared to last year. For all the 51 European countries where it sells, Ford registered a decrease in sales of 0.6 percent, or only 900 units.

As said, the top selling vehicles in Europe for Ford were the Fiesta and the Ka, with the former selling 39,200 units and the later 8,500 – the best January for the model since 2003.

"We are confident that as the year progresses Ford will not only maintain but boost its strong momentum in the European market. We are revealing eleven new or significantly freshened models and derivatives in Europe this year, plus a host of new advanced technologies. So expect to see a lot more from Ford in 2010," Sviggum concluded.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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