“We are winning import buyers with EcoBoost,” says Amy Marentic, Ford’s North American group marketing manager for cars and crossovers. “Even better, this new customer is younger and more affluent.”
Owners of EcoBoost-equipped vehicles say that they are “more than satisfied” with the overall performance of their powerplants, as shown by the Global Quality Research System (GQRS) study conducted by the RDA Group of Bloomfield Hills, Mich.
The study indicates that 100 percent of Lincoln MKT buyers surveyed said they were happy with their unit’s performance, while 99 percent said they were satisfied with their powerplant’s overall operation. 91 percent of Lincoln MKS buyers were satisfied with their engine’s performance, while 94 percent were pleased with their unit’s overall operation.
The GQRS study is conducted on a quarterly basis, relying on scores assessed from survey responses coming from owners of vehicle acquired within specific timeframes.
The EcoBoost 3.5 liter V6 gasoline engine uses variable valve timing and twin turbochargers to offer the power level of a V8, while returning the fuel consumption of a V6. Since August 2009, Ford has sold over 10,000 units EcoBoost-powered vehicles in North America (Ford Taurus SHO, Ford Flex, Lincoln MKS and Lincoln MKT).
The company plans to expand its EcoBoost engine range, as you can read here. The carmaker has recently introduced a 1 liter EcoBoost unit, with the powerplant being installed on the Start concept. And Ford has big plans for the EcoBoost technology’s future.
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