Initial reports show that nearly 60 percent of customers are opting for high series models, and 65 percent are choosing the five-door hatchback. Among the top color choices are Blue Flame and Lime Squeeze.
"People saw the Fiesta come to life through the Fiesta Movement, a program where 100 young trendsetters drove a European-spec Ford Fiesta for six months, which created tremendous interest for the vehicle," said Sam De La Garza, Fiesta brand manager. "That interest now has translated into 6,000 reservations from interested consumers who can build and price their Fiesta."
Furthermore, California seems to be the leading source of reservations among those under the age of 45. Other top states are Michigan, Florida, New York, Texas, Pennsylvania and Ohio.
The Fiesta Movement also had a strong impact on consumers. "Driving around in my Fiesta made me feel like a rock star. That little green car received envious stares from strangers, accolades from friends, and occasional rounds of applause from gearheads I ran into at gas stations. I can't think of any other car I would rather own," said Fiesta Movement agent Bliss Dennen.
The 2011 Ford Fiesta is expected to arrive in dealer showrooms this summer. Fiesta reservations can be made by accessing the following link or by texting "reserve" to 4Ford on a smart phone.
Orders can be placed starting Monday, February 15, when customers with a reservation will receive communication from their personal Reservations consultant to assist in meeting with their dealer and place their order. Pricing for the new Fiesta starts at $13,995 for the entry-level model and at $17,795 for the top-of-the-range version.
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