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Ford Reduces Warranty Costs, Praises Vehicles' Quality

Ford managed to reduce worldwide warranty repair costs by $1.2 billion in the past two years, with the warranty repair rate for Ford, Lincoln and Mercury models in the United States almost 50 percent reduced compared to the 2004 figures. The American company obviously praised its models, pointing to a continuously increasing vehicle quality which is now in a virtual tie with Honda-Acura and Toyota-Lexus-Scion for the 2008 model year, as a study conducted by the US Global Quality Research System revealed.

“Ford is following a set of standardized processes around the world in product development, manufacturing and purchasing with a discipline this company has never seen,” said Bennie Fowler, Ford group vice president, Global Quality.

The GQRS study also revealed that Ford F-Series Super Duty, Ford Mustang GT500 and Lincoln Mark LT lead their market segments with the fewest things that gone wrong. In addition, 18 of 24 Ford US models brought quality improvements and increased their overall position in the “things gone wrong” chart.

“The last 24 months have revealed some our best quality results,” said Curt Yun, director, Global Warranty. “Our new models have been achieving continuously declining warranty repair rates and lower warranty costs, as a direct result of our overall quality improvements.”

As expected, Ford does nothing more than to praise the models and to emphasize the company's pledge to vehicle quality, underlining its efforts to provide best-in-class features despite the difficult financial situation it currently encounters.

“I see the recent $1.2 billion in worldwide warranty cost savings as a compelling reason to continue down this path. Instead of setting aside those funds to fix cars, we’d much rather invest it in exciting product programs for our customers.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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