Ford Presents Custom Fiesta in LA

The LA motor show brought something new from Ford. The automaker introduced for the first time customized cars in conjunction with a new model launch. We’re talking about the new Fiesta, which was launched on the US market together with customization packages.

“We expect the Fiesta will be wildly popular among people who like to personalize their vehicles because of its affordability, great driving dynamics and award-winning design,” said Ford Designer Melvin Betancourt. “We’ll offer these customers a variety of appearance and performance accessories to choose from so they really can make their Fiesta their own.”

“The Fiesta provides a great canvas for the customer who wants to create a vehicle that expresses his or her personality,” he said. “The possibilities are endless

The Modified Fiesta models displayed at the LA Show have the mission to introduce people to the Ford Custom Accessories range, which they say it’s very wide. This range includes an upper rear hatch spoiler, body side tattoo graphics and a 3dCarbon body kit.

“We want to make it as fun and as easy as possible for people to customize their Fiesta,” said Richard Anderson, Fiesta Accessories manager, Ford Vehicle Personalization. “Since all of the accessories are installed at the dealership, customers can literally drive away with the vehicle of their dreams.”

“What makes the Fiesta special is that it captures the essence of European driving,”
said Anderson. “It’s a cool car that delivers from both an appearance perspective as well as a vehicle dynamics perspective
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