Photo: Ford Motor Company
Although every carmaker gives discounts to its employees, which are the best incentives available, it’s kind of a rare thing for automakers to let their workers share them with other people other than an immediate family member. Ford’s incentive program began on January 8 and runs through February 29.
This new promotion comes after the “Friends & Neighbors” program that Ford ran in November 2015. Unlike that one, buyers must now obtain a unique code from an employee or retiree, and they could save several thousand dollars more under the new deal when buying a new car or truck. Workers and retirees can each share only one code with a nonfamily member during this program.
New customers can choose between the Ford and Lincoln brands, which are both eligible for discounts, and are known as A-Plan and Z-Plan.
“It’s about rewarding employees and retirees for a great year. We expect it will have a minimum impact on our overall incentive spend,” Elizabeth Weigandt, Ford spokeswoman, commented.
To be eligible for the discount, new customers must prove that they own or lease a 1995 or newer vehicle from outside the Ford, Lincoln and Mercury brands, but they don’t have to trade it in or terminate the contract.
“Employees are encouraged to seek new customers to bring to the Ford and Lincoln brands with this opportunity. The existing A/Z Program provides employees the ability to reward great savings to immediate family members, and now that can be extended to a friend or neighbor that drivers a competitive vehicle. This opportunity represents growth and continued strength for both Ford and Lincoln!” the carmaker stated in a memo distributed to dealers.
The code that employees and retirees can share is in addition to the four A-Plan or Z-Plan and four X-Plan codes they can obtain annually. Also, dealers cannot charge a document fee of more than $75 on A-Plan and Z-Plan sales.
According to Automotive News, Ford CEO Mark Fields has revealed that the automaker isn’t looking to discount its vehicles more aggressively this year to gain a better market share.
New customers can choose between the Ford and Lincoln brands, which are both eligible for discounts, and are known as A-Plan and Z-Plan.
“It’s about rewarding employees and retirees for a great year. We expect it will have a minimum impact on our overall incentive spend,” Elizabeth Weigandt, Ford spokeswoman, commented.
To be eligible for the discount, new customers must prove that they own or lease a 1995 or newer vehicle from outside the Ford, Lincoln and Mercury brands, but they don’t have to trade it in or terminate the contract.
“Employees are encouraged to seek new customers to bring to the Ford and Lincoln brands with this opportunity. The existing A/Z Program provides employees the ability to reward great savings to immediate family members, and now that can be extended to a friend or neighbor that drivers a competitive vehicle. This opportunity represents growth and continued strength for both Ford and Lincoln!” the carmaker stated in a memo distributed to dealers.
The code that employees and retirees can share is in addition to the four A-Plan or Z-Plan and four X-Plan codes they can obtain annually. Also, dealers cannot charge a document fee of more than $75 on A-Plan and Z-Plan sales.
According to Automotive News, Ford CEO Mark Fields has revealed that the automaker isn’t looking to discount its vehicles more aggressively this year to gain a better market share.
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