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Ford Planning Return to Ambulance Market in the UK, Enlists Venari's Help

The Blue Oval is riding the Transit nameplate's wave of popularity like a Hawaiian surf expert this early 2021. And, on this occasion, Ford is not doing it only for the money but also to help save lives. For now, on a local scale via UK’s new “Project Siren.
Ford Project Siren Ambulance in UK with Venari Group 7 photos
Photo: Ford Motor Company
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Ford is signaling (sorry, we couldn’t help but slide in a pun) its planned return to the ambulance specialist market and has prepared a Transit that has been developed with input from “blue-light” expert Venari Group as well as “front-line medical teams.”

It even comes with its own code name: Project Siren. Naturally, Ford is probably looking to exploit the surging demand for specialist vehicles, considering the state of the world in general and the UK in particular as we’re still battling to end the current global health crisis.

But this time around, we’re all in for this project if that means better critical health care. According to Ford, the ambulance created through the Project Siren collaboration will enter production sometime during the middle of the year. It will arrive with a newly developed lightweight design that’s said to be “fully compliant with the national specification advocated by the Lord Carter Report.

As such, it packs “all the equipment and capability of a front-line ambulance” while still fitting inside the 3.5-tonne (7,716-lb) gross vehicle weight class as it is based on the Transit chassis cab. Thanks to direct customer info coming from the NHS Ambulance Trusts, Project Siren is also looking to deliver better patient treatment along with enhanced safety and convenience for the paramedics.

With the Transit already a proven partner for all sorts of businesses, Ford is leveraging its advanced digital connectivity solutions once more, aiming to help with ambulance-related supply restocking or delivering better vehicle maintenance. The lighter design will also take care of green aspects as well as bring economies of scale compared to heavier vehicles.

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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