Ford Partners With ESPN to Bring 'Octane Academy' at X Games 17

Ford’s Octane Academy program has so far proved to be true “blockbuster”. Thus, the manufacturer decided to partner with ESPN at X Games 17, which is the largest variety of action sports competitions worldwide. Ford’s program is a guaranteed success since the car manufacturer has already received nearly 330 applications for Octane Academy, event though it does not go officially live until the first X Games 17 edition.

“Ford has always valued its relationship with ESPN and using their X Games event as a fun way to launch Octane Academy is a great way to further this partnership. The event provides a unique opportunity for fans to experience the excitement of performance driving with their favorite Ford action motorsports drivers”
John Felice, Ford and Lincoln Marketing General Manager.

The X Games 17 gained a vast popularity across its existence because of the popularity of the action sports with the younger and more diverse generation of enthusiasts.

“This is Ford’s second year as the exclusive automotive sponsor for X Games and this time we wanted to develop a new, interesting way to expand our presence in action sports and get fans excited about Ford’s action motorsports heroes.We believe we have the most formidable team of drivers with Ken Block, Brian Deegan, Vaughn Gittin Jr. and Tanner Foust. Rounding out the team at X Games is the Ford Fiesta, the most successful car in U.S. RallyCross competition. We’re pretty excited about the team’s potential.”
Jamie Allison Ford’s Racing Director.

The new Fiesta race car has already won eight races which include eachoof the three rounds of the North American Global RallyCross Championship, swipping both the AWD SuperRally and RallyCross events.
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