Ford Opens Virtual Showroom in PlayStation Home

From now on, interested consumers have another alternatives to going at dealerships and seeing the Fiesta or the Edge, as Ford has just became the U.S. automaker to develop a space for PlayStation Home. This means they can take a closer look at the two models from the comfort of their own home with the launch of the new virtual Ford Showroom.

The player only has to direct his or her avatar to enter the Ford Showroom, then receives a virtual T-shirt with the Ford logo for the avatar and for just walking in the door.

They are then able to walk around the showroom and view the interior and exterior of the Fiesta and Edge, experience Ford SYNC, Ford’s in-car connectivity system, and play a game with digital rewards. A virtual Ford representative greets all avatars and
introduces them to the vehicles and games.

Users have the opportunity to pair a virtual mobile phone, already in the car, with SYNC. Once paired, the SYNC system will start and a game menu will appear. They will be able to play three quests: Music Quest, Turn-by-Turn Quest and Phone Quest.

In Music Quest, avatars plug in an MP3 player and receive audio instructions that lead to a mini-game in which players take part in a music-based activity. If completed successfully, players receive a SYNC-branded virtual MP3 player with docking station that they can take to their own PlayStation Home apartment.

Turn-by-Turn Quest requires players to follow a map that leads to a puzzle that must be completed in order to win a holographic digital globe furniture item. Phone Quest requires players to use a virtual phone to receive clues about how to find the last challenge, which is a logic puzzle. If completed, the user wins a virtual SYNC-branded hooded sweatshirt with a glowing logo.
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