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Ford Offers UK Drivers Help with Winter Slip-ups

Ford helps drivers get to grips with winterFord helps drivers get to grips with winter
Ford dealers across the country are introducing Pirelli winter tires in order to help British drivers better tackle the upcoming cold months. The special tires provide better grip than standard ones, which only work properly in warmer temperatures. Winter tires are good not only in snowy conditions, but also on wet, icy surfaces.

Improved traction in difficult conditions is achieved thanks to the specific cold-weather tire compound and tread pattern. Summer tires, which are fitted as standard on all passenger vehicles in the UK, including the full Ford range, have a harder tread compound, engineered to ensure grip in normal seasonal temperatures.

The molecules in summer tire freeze and harden as temperatures fall, thus raising the risk of the car sliding out of control on slippery surfaces. Braking distance is also increased.

“The snowy and icy conditions we're experiencing right now and the severity of last winter really bring the benefits of these tires into sharp focus. Until recently, British drivers haven’t had the option of cold weather tires – something which is the norm in other European countries. With Pirelli, we’re changing that and giving drivers the chance to fit cold weather tires – and we’re so confident of the benefits, we will refund them half the cost if the winter stays warm,” according to Paul Muers, marketing manager for Ford Customer Service Division.

Technological innovations and high-tech materials mean that winter tires perform superbly in all conditions, but excel when temperatures fall. A full set of four Pirelli 195/6015 cold weather tires costs from £555 ($861), from participating Ford dealers.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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