autoevolution
Car video reviews:
 

Ford Offers Free 2017 F-150 Raptor Model Kits at the 2015 Detroit Auto Show

Since the company just revealed their new 2017 Ford F-150 SVT Raptor, why not bring in the kids model at the Detroit Auto Show too? Who knows, maybe offering them a couple of limited-edition units in advance and for free might actually turn them into future Ford customers.
Ford F-150 Raptor 1 photo
As we previously mentioned, the looks of the 2017 Ford F-150 SVT Raptor are definitely the first thing that stands out. Every sportified element is better integrated in the final picture. The great blacked-out radiator grille and bash plate, the extra flared wheel arches, as well as the matte black finish of the 17-inch rims, all together build up quite a delight for any truck lover and not only.

So why not lower all that to a smaller scale and sell it as a toy car for the little future drivers to play with. In this way “kids eight and up will be able to build, play and display their own all-new Ford F-150 Raptor - the toughest, smartest, most capable Raptor ever”. It’s the second time Ford pulls a kids-oriented stunt at the Detroit Auto Show, only that last year they had a 2015 Ford Mustang promotional model kit.

The 2015 Mustang SnapTite Build & Play model kit was Revell’s top seller in 2014, so it was only normal the American car maker would go with the same company this year. The collectible Revell SnapTite model kit allows children to build and then play with their own mini Raptor model.

The limited-edition F-150 Raptor model kits will be given away at the Ford stand through January 25, so if you hurry you might actually make your kid happy. “We are pleased to follow up on the success of last year’s Revell Mustang SnapTite Build & Play model kit giveaway,” said Dave Tillapaugh, Ford auto show manager. “Kids can proudly display these limited-edition 2017 F-150 Raptor models as a long-lasting reminder of their 2015 Ford auto show experience."

press release
 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories