Photo: Ford
Ford of Europe chief Stephen Odell made a statement yesterday that seems to indicate the Blue Oval sees a bottom to the plunging market. He said that no more job cuts will be operated, not unless unforeseen conditions force them.
“We’re at the point where we have no more capacity announcements to make,” Stephen Odell, Ford’s Europe chief, told reporters yesterday at the company’s headquarters in Dearborn, Michigan. “We’ve always said, though, that we’ll monitor the situation and if there were more catastrophic, as-yet-unpredicted changes, we would react to them. We feel that we’ve taken appropriate action.”
The statement quoted by Bloomberg is still a bit inconclusive, but it's very good news for the thousands of Ford employees who are worried for their jobs right now. Odell expects the business will break even financially in 2015, but signs of recovery are already taking place.
During the first half of 2013, Ford sold 6.4% more cars than it did last year, compared to the overall market which still dropped 6.5 percent. This can largely be attributed to the launch of the significantly refreshed Fiesta during the first part of the year. The Fiesta is currently the best selling car in Europe right now.
Much is expected in the coming years from the new EcoSport, a small crossover that takes advantage of the recently formed market for robust B-segment cars. This vehicle was actually designed in South America and can be viewed as a successor to the old Fusion.
The statement quoted by Bloomberg is still a bit inconclusive, but it's very good news for the thousands of Ford employees who are worried for their jobs right now. Odell expects the business will break even financially in 2015, but signs of recovery are already taking place.
During the first half of 2013, Ford sold 6.4% more cars than it did last year, compared to the overall market which still dropped 6.5 percent. This can largely be attributed to the launch of the significantly refreshed Fiesta during the first part of the year. The Fiesta is currently the best selling car in Europe right now.
Much is expected in the coming years from the new EcoSport, a small crossover that takes advantage of the recently formed market for robust B-segment cars. This vehicle was actually designed in South America and can be viewed as a successor to the old Fusion.
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