As a result, Ford will provide vehicles for NHRA trackside, including the NHRA Safety Safari presented by Automobile Club of Southern California. In the following months, the manufacturer and the motorsport body will announce activation programs both at Ford dealerships and at NHRA Full Throttle Drag Racing Series events.
"We welcome Ford Motor Company into NHRA's family of official partners," Gary Darcy, NHRA vice president-sales and marketing said in a release. "We are extremely excited to not only have such a strong brand as our official car and truck, but more importantly provide our fans with an opportunity to not only experience what Ford has to offer but ultimately drive one."
"We're very excited to be partnering with NHRA on this program," Brian Wolfe, Ford North America Motorsports director said. "We see this as a very good business proposition in terms of being able to actively reach out at-track and online to the NHRA fan base in ways that we haven't been able to do in recent years."
"We'll be able to allow that fan base to see and experience some of our great new products at-track while also partnering with the successful Motorcraft and Quick Lane program to give fans a look at the total Ford ownership experience."
The contract with Ford comes after last month former sponsor GM pulled the plug on agreements with Cagnazzi Racing, KB Racing LLC, Kurt Racing and Pedregon Racing, as well as on its involvement in other sponsorship agreements with the Charlotte Motor Speedway, Daytona International Speedway and Ryan Newman Motorsports,