Ford Motor Company 2014 US Sales Drop 0.5 Percent Compared to 2013

2015 Ford Mondeo 1 photo
Photo: Dragos Savu
Since the One Ford strategy was introduced by former CEO Alan Mulally, the Blue Oval slowly but steadily got back on track in terms of pretty much everything, including the way the Detroit giant makes its cars. Although US sales took a minor dive (0.5 percent) compared to 2013, the former year was a real hassle for the company.
Despite the plethora of recalls, including those nasty Takata airbag inflators that affected even the 2005 - 2006 Ford GT, the numbers are in: the Ford brand is down 1 percent in terms of sales volumes in the United States of America, while Lincoln is up 16 percent, which is jolly good news considering how troubled the brand was until recently.

In total, the automotive conglomerate boasts with 2,480,942 US deliveries in 2014, while December sales clocked 220,671 vehicles, a 1 percent gain in volume over December 2013. As per percentage points, the Ford brand was up a mere 0.4 percent, with Lincoln surprising everyone yet again with a 21 percent hike.

The highlight, however, is the F-Series pickup truck family, which managed to move 74,355 units in December and 753,851 examples for all of 2014. Alas, the workhorse remains the best-selling vehicle for the 33rd straight year and best-selling truck in the US for the 38th year. The 2015 Ford Mustang was also a big surprise for the Blue oval, with December sales hiking 66 percent over the same month of 2013.

Lincoln sales of 9,690 vehicles translated to an increase of 21 percent versus last December for the brand’s best December results since 2009. Last but not least, Lincoln sold 94,474 vehicles throughout 2014, making it the best year since 2008 for the brand, with Navigator sales up 90 percent in December.

Refer to the PDF file below for the full December 2014 rundown.
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 Download: Ford Motor Company December 2014 US Sales (PDF)

About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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