Photo: Ford
Remember the Ford Maverick? In the Americas, the Maverick used to be a 2- and 4-door compact-sized sedan that went on sale in 1970 at the cheap and cheerful price of $1,995. A bit later on, the moniker was affixed to sport utility vehicles in Australia and Europe. The last one of the lot rolled off the assembly line in 2006.
So it’s as clear as day, then, that the Maverick nameplate was laid to rest by the Ford Motor Company approximately 10 years ago. More recently, however, a trademark application filed with the U.S. Patent and Trademark Office by the bluest oval of them all suggests that Ford is up to something.
The question is, is Ford thinking about reviving the Maverick as a sub-Mustang model? What about the prospect of a new sport utility vehicle that would slot between the Escape and EcoSport? From what I know, Ford isn’t working on such projects at the present moment. The rumor mill bolsters that idea due to the lack of any hearsay whatsoever about such models. But still, why did the Ford Motor Company apply to register the Maverick moniker?
Ford Authority, the publication that broke the news first, doesn’t know either. The cited report hints toward three potential outcomes: “a new model, a concept vehicle or something else entirely.” My gut is telling me that the Blue Oval simply wants to protect its intellectual property from other legal entities, just in case it can make a case for an all-new model in the future.
What’s more, a trim level or special edition are other possibilities that are worth taking into consideration. Filed with the USPTO on December 15, 2016 under serial number 87269616, the Maverick trademark is, for the time being, Ford’s intellectual property. From the filing, we also learn that FoMoCo registered the name mark for “automobiles, exterior badges for automobiles.”
Until further notice, Maverick will remain just that: a trademark.
The question is, is Ford thinking about reviving the Maverick as a sub-Mustang model? What about the prospect of a new sport utility vehicle that would slot between the Escape and EcoSport? From what I know, Ford isn’t working on such projects at the present moment. The rumor mill bolsters that idea due to the lack of any hearsay whatsoever about such models. But still, why did the Ford Motor Company apply to register the Maverick moniker?
Ford Authority, the publication that broke the news first, doesn’t know either. The cited report hints toward three potential outcomes: “a new model, a concept vehicle or something else entirely.” My gut is telling me that the Blue Oval simply wants to protect its intellectual property from other legal entities, just in case it can make a case for an all-new model in the future.
What’s more, a trim level or special edition are other possibilities that are worth taking into consideration. Filed with the USPTO on December 15, 2016 under serial number 87269616, the Maverick trademark is, for the time being, Ford’s intellectual property. From the filing, we also learn that FoMoCo registered the name mark for “automobiles, exterior badges for automobiles.”
Until further notice, Maverick will remain just that: a trademark.
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