Ford is launching the “You Test” campaign, in which truck drivers and fans could win the opportunity to take the all-new 2015 F-150 out for a grueling test drive before the new full-size truck arrives in showrooms.
To enter the contest, drivers need to visit the BuiltToughTest.com website by May 31 and tell Ford how they would test the toughness of the redesigned F-150. Ford will pick five winners that will spend up to a week with the 2015 F-150, putting the truck through their own personal test.
Each winner will have their real-world test documented by Ford, who will post the videos on its truck-dedicated YouTube channel. Winners will be announced before September 1.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
Each winner will have their real-world test documented by Ford, who will post the videos on its truck-dedicated YouTube channel. Winners will be announced before September 1.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”