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Ford Launches Mobile Shopping App for Fleet Customers

Dearborn-based automaker Ford has launched Ford Fleet, an all-new app for iPad designed with fleet owners and operators in mind. Available as we speak at the Apple iTunes App Store, the application brings the company’s full catalog of Ford and Lincoln vehicles to the tablet. Once downloaded, the catalog can be accessed at any time without Wi-Fi connectivity.
Ford Fleet app for iPad 3 photos
Photo: Ford
Ford Fleet app for iPadFord Fleet app for iPad
The app will also provide users with all sorts of information about Ford’s retail and commercial vehicles that’s not available via retail brochures or the company’s mobile website. Ford Fleet will include info on trucks, vans, chassis, cutaways and even special vehicles such as the Police Interceptor or the Transit Connect Taxi.

The Blue Oval manufacturer says the app may be launched on other mobile platforms in the future based on user demand.

“Fleet managers have very different needs from a retail customer,” said Kevin Koswick, Ford director of North American fleet, lease and remarketing operations. “In speaking with our commercial, government and daily rental fleet customers, they asked for a fleet-specific app that has more information than our printed pieces, is easily updatable and is something they can take with them on the go.”
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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