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Ford Launches "Go Green" Dealer Sustainability Program

American manufacturer Ford announced today it is launching a voluntary sustainability program for Ford and Lincoln Mercury dealers in an attempt to help them reduce carbon footprint and improve the energy-efficiency of the locations. The program is called “Go Green” and it will be announced at the 2010 National Automobile Dealers Association Convention.

“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering said.

“This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”

The program is open to any Ford dealers. Those interested in the program will have to be assessed by Ford experts and will then be given energy-saving options. The dealers will be advised on available State and Federal tax credits and incentives and they will also get access to energy-efficient products and equipment.

For the program, Ford has partnered with Rocky Mountain Institute (RMI), a group which specializes in providing energy-efficiency solutions to businesses, communities and organizations.

“We applaud Ford for their ongoing energy-efficiency efforts around the world,” said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. “This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer’s bottom line over the long-term.”

 

 
 
 
 
 

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