The campaign will be launched on February 26 in Barcelona, Spain, during an exclusive concert starring 10 up-and-coming artist. The even will be hosted by UK TV and radio start Sarah-Jane Crawford.
“We’re excited about ‘EcoSport Live!’ because it puts our new EcoSport SUV and SYNC with AppLink in the hands of some of the most creative and socially connected people in Europe and they decide what they create and share,” said Roelant de Waard, vice president of marketing, sales and service at Ford Europe. “A concert with 10 great up-and-coming new acts that is available to everyone online is a great way to kick off ‘EcoSport Live!’”
More details about the campaign are available in the official press release below.