Ford Motor Company has announced it will loan up to 100 new Ford EcoSport vehicles to music, fashion, food and sport bloggers from ten European countries as part of its brand new “EcoSport Live!” campaign.
Bloggers from Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland and the United Kingdom will test the company’s new Ford SYNC with AppLink and share their experiences through social media.
The campaign will be launched on February 26 in Barcelona, Spain, during an exclusive concert starring 10 up-and-coming artist. The even will be hosted by UK TV and radio start Sarah-Jane Crawford.
“We’re excited about ‘EcoSport Live!’ because it puts our new EcoSport SUV and SYNC with AppLink in the hands of some of the most creative and socially connected people in Europe and they decide what they create and share,” said Roelant de Waard, vice president of marketing, sales and service at Ford Europe. “A concert with 10 great up-and-coming new acts that is available to everyone online is a great way to kick off ‘EcoSport Live!’”
More details about the campaign are available in the official press release below.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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