Dubbed “43 Fiestas”, the project involves NASCAR legend Richard Petty and Rally America star Ken Block. The two have an important thing in common: the number 43. The campaign also involves the current driver of Petty’s Best Buy Fusion NASCAR racer (the car wears the number 43), A.J. Allmendinger.
“In just five years, Block has driven to the top in the rough-and-tumble world of rallying. In 2010, Block signed on with Ford to drive a Fiesta in the Rally America series and a Focus RS in the FIA World Rally Championship, carrying the No. 43 on both vehicles. Petty and his No. 43 stock car have become icons of NASCAR, holding the record of 200 Sprint Cup victories and seven championships,” stated the press release.
Fans can visit the competition’s dedicated website and sign up to win 43 INSIGNIA 40’’ LED LCD TVs, 43 Ford Championship Weekend prizes and, of course, one 2011 Ford Fiesta.
The winner of the Fiesta will be randomly selected and will be announced on November 21 on-site at Ford Championship Weekend in Homestead, Florida.
In addition to that, a 2011 Fiesta wearing the “43 Fiestas” logo will pace the NASCAR Michigan International Speedway race.
"Only Ford can bring together two of the top names of NASCAR and Rally in the same promotion,” said Jamie Allison, director, Ford North America Motorsports. “We’re excited to help fans of NASCAR learn a little bit about the action sport atmosphere of rally, and rally fans to learn more about NASCAR and our involvement with legends like Richard Petty."
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