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Ford Is the Best-Selling Commercial Vehicle Brand in Europe

After the Ford Motor Company returned to profit in Europe (the first time since 2011), the Blue Oval’s division on the Old Continent is now preparing to pop the corks of two more champagne bottles. The first champagne is for the manufacturer’s commercial vehicles arm and the second is for the Fiesta, one of the oldest cars in the small car segment.
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From third place in 2014, Ford Commercial Vehicles of Europe managed to step up to first in 2015 thanks to the renewed Transit lineup. FoMoCo sold over 280,000 commercial vehicles last year on the Old Continent, which is 23 percent better than in 2014. The four-model transit lineup alone sold 233,000 units of the grand total.

At the same time, the medium-sized Ford Ranger pickup truck managed to move 27,300 units in the previous calendar year, up by 27 percent over 2014. What that means is that the trusty old Ranger is Europe’s best-selling pickup truck. But the most surprising thing about the Ford Motor Company’s 2015 sales in Europe is that the cheeky Fiesta is the undisputed leader of its segment yet again.

For the fourth year in a row, most customers in the market for a B-segment hatchback decided to take the Fiesta over everything else available on the market. Compared to calendar year 2014, the Fiesta sold 5,312 units more in 2015. That’s an increase of only 2 percent, but still, it’s genuinely remarkable that sales are still going strong for a B-segment hatchback that started production in 2008.

Mind you, the Blue Oval did lots of things over the years in order to keep the Fiesta as fresh as a daisy. The latest update came in May 2015, when the Fiesta gained three new exterior colors (Silver Silk, Candy Red, Magnetic), a 1.5-liter TDCi diesel-powered model marketed as the ECOnetic, and a 140 PS version of the 1-liter EcoBoost three-banger.

If it were your money, would you choose the Fiesta over newer models such as the Fabia or Corsa?
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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