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Ford Increases 2023 Bronco Prices By Up To $750

Ford still cannot build the Bronco fast enough to satisfy demand in a timely fashion, yet Ford continues to up the sticker price of the Ranger-based overlander. The 2023 model has received mid-year increases ranging between $250 and $750, depending on trim and spec.
2023 Ford Bronco 36 photos
Photo: Ford
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The $250 increase applies to the two-door Heritage Limited, Black Diamond, Black Diamond, and Big Bend. In conjunction with the 10-speed automatic, the Sasquatch Package for the Big Bend, Black Diamond, and Badlands trim levels is up $400. The Heritage and Raptor are $500 more expensive than before, while the Badlands and Wildtrak are $750 pricier from the outset.

Firing up the build & price tool for the 2023 model year Bronco reveals the same ol' disclaimer that not all trims and features are available. Ford notes both supply chain-related constraints and high demand. Bearing in mind June 2023 marked three years since the start of series production at the Michigan Assembly Plant, said disclaimer is certain to ruffle a helluva lot of feathers.

Worse still for prospective customers, the Base is unavailable to order. Priced at $34,890 (sans destination charge), the Base is extremely important in the Bronco lineup because it's the perfect canvas for a custom build. The Big Bend kicks off at $39,130, Black Diamond at $41,500, Outer Banks at $46,350, Heritage at $47,105, Badlands at $48,145, and Wildtrak at $58,775, whereas the Heritage Limited is $69,445.

Care to guess how much the Bronco Raptor costs today? That would be $86,580, which is a huge difference from the original MSRP of $68,500 for the 2022 model year. Insane money compared to the Ranger Raptor, and even more insane when compared to the F-150 Raptor. It's cooler than both, though, and being a Raptor, demand will be there no matter what.

As ever, the Bronco comes standard with a 2.3-liter EcoBoost four-cylinder gasser. Configurable with a seven-speed manual transmission, this lump takes 87-octane regular unleaded. So does the 2.7-liter EcoBoost six-cylinder engine, but you'll need premium fuel to extract the most ponies and torque from them. The Bronco Raptor also takes regular unleaded just fine.

With the tank full of premium dinosaur juice, the 2.3-liter EcoBoost is much obliged to crank out 300 horsepower at 5,700 revolutions per minute and 325 pound-feet (440 Nm) at 3,400 revolutions per minute. Manufactured at the Lima Engine Plant rather than Cleveland for the four-cylinder, the six-pot makes 330 horsepower at 5,250 revolutions per minute and 415 pound-feet (563 Nm) at 3,100 revolutions per minute.

Also manufactured at the Lima Engine Plant, the 3.0-liter EcoBoost specific to the Bronco Raptor nets up to 418 horsepower at 5,750 revolutions per minute and 440 pound-feet (597 Nm) at 2,750 revolutions per minute. As expected, the Ranger Raptor makes a bit less of both. In the US, the numbers are 405 horsepower and 430 pound-feet (583 Nm) of twist at full chatter.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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