autoevolution
Car video reviews:
 

Ford GT Supercar Snaps in Place at the 2016 NAIAS with Help from Revell

One year after it made its first out-of-the-blue appearance and swept everyone off their feet at the 2015 North American International Auto Show, the Ford GT will be back in 2016, but this time, it could be ditching the carbon fiber for the good old plain plastic.
Ford GT model car 1 photo
Ford has built something of a tradition over the past years in working with Revell to come up with a model car dedicated to each NAIAS edition. After the Mustang and a Raptor, the next edition will feature a special, limited-edition Ford GT.

The model car is made out of 14 pieces that are easily assembled in just a few minutes, being aimed primarily at kids. The little ones can drop by Ford’s stand and pick up the snap kits that have a unique auto show stamp on the bottom to mark the fact that they’re part of a special edition. In other words, if your kid grows tired of it, you can always sell it for a profit on eBay later. But who are we kidding, it’s not the kids who will be wanting one of these.

If you wake up late and Ford has run out of Revell model kits before you manage to push your child in front of their stand, don’t despair, there will be a retail model available soon. The not-so-special Ford GT snap kit will go on sale starting next April for $14.99.

On the bright side, though, it will consist of 28 pieces and will take between 10 and 15 minutes to put together, depending on how nimble your fingers are. Having more pieces also means it will be considerably more detailed. Its bottom will be stampless, though.

This is part of Ford’s annual Revell Make ’n Take program where kids assemble the car at the carmaker’s stand and then take it home with them. We’ve talked about how important it is on the long term for a brand to connect with kids at an early age, when they are most easily impressed. Mark Bentley, Ford Licensing manager is well aware of this: “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.

So, if you feel like your child is getting in the way of visiting the exhibition, drop him at the Ford stand, give him the Ford GT parts and tell him to call you when he’s done building an F-150 truck. That should keep him busy. For the rest of his life.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories